We are about constant innovation and change new and different ideas at Gala Bingo…numbers have gone through the roof”. We launched with Peter André, then brought out The Hoff scratch card. “We don’t want to make the mistake of tying up with one celebrity that’s bigger than the brand. He hints at the use of further celebrity involvement, aiming to keep the brand fresh and attractive to its players, but making a considered choice as to who gets involved. “We are creating branded and exclusive content that you can only get at – none of our competitors have adopted this and we want to own that space.” With the relaunch last year fronted by Peter André, Czajkowski says that players through Gala are being brought closer to celebrities. The strategy behind the brand is explained as tapping into the UK’s celebrity-dominated culture. In Google Adwords, ‘bingo’ is amongst the most expensive keywords available.” Gala Bingo’s aim is to be one of the top five in the digital game-playing space. With innovations such as scratch cards, slots and a million pound game last Christmas, Gala Bingo is offering a wealth of entertainment in the online space.Īccording to Alex Czajkowski, chief marketing officer at Gala Interactive, the UK is “the most hotly contest bingo battleground in the world. Gala Bingo has a 21-year history on the high street, but in the last year since its relaunch, the business has been making efforts to respond to a growing audience online.

Launched just in time for Valentine’s Day, the game has interactive features such as video clips of the Hoff reacting if you win.

Gala bingo scratch cards